El Caribe Caterers
Case Study
The Client
The El Caribe Caterers had been around for more than 30 years. The founding partners had both been in catering their entire lives. A high-class, elegant, quiet-giant in the Mill Basin section of Brooklyn, New York, this second generation owned & operated catering and event business had done pretty well with word-of-mouth advertising.
The Goal
The partners at El Caribe Caterers saw the creative work TeleStory Media Group had done for other companies and wanted to create a similar, powerful online experience for clients and potential clients that captured the experience El Caribe Caterers offered its clientele. This would be their very first real online approach to marketing, so they wanted to make sure it used all the powerful online media tools available to capture the attention of site visitors.
The Results
Developing a new branded feel and using a team of very talented creative designers, programmers, filmmakers, and photographers, the results were a classy, elegant website that captured the El Caribe Caterer’s experience. Bus ads ran throughout targeted sections of New York City directing people to their “soon to be launched” website. Intelligent marketing automation tools allowed El Caribe Caterers to capture site visitor leads, market to them regarding their service inquiries, announce the launch of the new website, and continue with online marketing strategies through intelligent & powerful CRM.
The new site included:
- A CSS, Flash style, front page
- High-definition, full screen, virtual tours
- High-definition, commercial style, promotional films that engage visitors
- HTML5 Compliance for video and virtual tour galleries
- Flash photo gallery
- Blog
- Marketing Automation system
Bus ads built anticipation of the new website and lead to numerous bookings before the website launched. Site traffic and page views increased by more than 339%. Categorical & page search dominance increased by 400%.
