Established in 1938, The Inn At New Hyde Park is a favorite restaurant, catering and event facility for families in New York City and Long Island. The Inn had changed ownership with plans for a grand renovation and expansion into a magnificent multi-million dollar, turn-of-the-century catering and event facility with grand ballrooms, lush gardens, and an entire private bridal floor.
The large investment in renovations required a successful ROI. The Inn only had a small online presence with an average of 300 website hits per month. Creating the perfect online and offline marketing experience would help ensure that ROI. With a turn-of-the-century theme, the partners wanted a fairy-tale, turn-of-the-century, online experience complete with an old, leather-bound book that visitors could interactively flip through to learn more about The Inn’s services. The site would include other media tools to engage visitors in a fairy-tale fashion.
A highly engaging Flash website that perfectly captured the ambiance of the newly renovated facility, including downloadable PDFs, a photo gallery, and high-definition web video all encompassed in an interactive old, leather-bound book that looked so real you wanted to reach out and touch it.
We integrated Infusionsoft into the website to capture leads, nurture prospects and automate some of the business workflow for The Inn.
Within one month of launching the new site, site traffic jumped to over 90,000 hits per month and The Inn booked the new facility out two years in advance. Today the website averages well over 100,000 hits per month.
Summary of Services Provided:
- Marketing & Branding Strategy
- Web Design
- Video Production
- Infusionsoft Integration